Lyle van Tonder

Performance Marketing Specialist · SEO · GEO · Content Strategy · Analytics

Self-taught digital marketer with proven results: $50K+ campaigns, page 1 rankings, and optimization for both traditional search engines (Google) and AI platforms (ChatGPT, Perplexity, Gemini).

In nine months I took a Bay Area nonprofit from near-invisible to #1 among its Bay Area competitors — building the enrollment infrastructure that delivered 136 program sign-ups, with referrals arriving from ChatGPT, Perplexity, and Google AI Overview.

Connect with me

Work Experience

Saved By Nature

Digital Marketing Specialist | Web Developer | Board Member

June 2025 -> Present

Achievements

# 50
Among 20 Tracked Competitors
0 +
New Top-3 Keyword Rankings
0 +
New Program Enrollments
$ 0 K+
Fundraising Campaign Success

Testimonials

Contactable Reference

Richard Tejeda

Founder & Executive Director
Saved By Nature

Projects

SBN's
Digital Transformation

July 2025

SBN's $50K+
Fundraising Campaign

Oct – Dec 2025

More Projects Coming Soon

2026

More Projects Coming Soon

2026

Credentials

SEMrush Technical SEO & AI Search Essentials

SEMrush Keyword Research Essentials

Google Ads
Search Ads Certification

Google Analytics
Certification

I build search visibility that works in Google — and in ChatGPT.

Available for full-time roles and project work. 

If what you’ve seen on this site interests you, I’d like to hear from you.